Introduction to Mass Communications, 10th

Agee, Warren Kendall; Emery, Edwin; Ault, Phillip H.

ISBN 10: 0060401826 / ISBN 13: 9780060401825

Published by Harper Collins, New York, NY, 1991

About this Item

The text has some marking and highlighting, the cover has minor wear with a tear alongthe lower back hinge. Quantity Available: 1. ISBN: 0060401826. ISBN/EAN: 9780060401825. Pictures of this item not already displayed here available upon request. Inventory No: 1560790479.

Seller Inventory # 1560790479

Bibliographic Details

• Title: Introduction to Mass Communications, 10th
• Publisher: Harper Collins, New York, NY
• Publication Date: 1991
• Language: English
• ISBN 10: 0060401826
• ISBN 13: 9780060401825
• Binding: Softcover
• Edition: 10th Edition.
• Condition: Good

About this title

Synopsis

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.