Introduction to Mass Communication: People, Platforms, and Practices
Language: English
Published by Cognella Academic Publishing, 2017
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9781516503346_new
- Title
- Introduction to Mass Communication: People, Platforms, and Practices
- Publisher
- Cognella Academic Publishing
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1516503341
- ISBN 13
- 9781516503346
- Item weight
- 924 grams
Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media.
Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship.
Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.
Joshua Dickhaus holds a Ph.D. in mass communication from the University of Alabama. Dr. Dickhaus is a faculty member at Bradley University, where he teaches courses within the sports communication major.
Sara Baker Netzley earned her Ph.D. in mass communication and media arts at Southern Illinois University Carbondale. A faculty member at Bradley University, Dr. Netzley teaches and advises students who are studying journalism.
"Synopsis" may belong to another edition of this title.
About the Author
Sara Baker Netzley earned her Ph.D. in mass communication and media arts at Southern Illinois University Carbondale. A faculty member at Bradley University, Dr. Netzley teaches and advises students who are studying journalism.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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