Introduction To Mass Communication And Journalism (Hardcover)

Language: English

Published by Oryson Press, 2026

9798887150956

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Hardcover. Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Journalism delves deep into society which constantly undergoes changes however, it is not immune to this change itself. It is heavily dependent on advancing communications technology and upon experts in technological fields. At the heart of the enterprise however, are individual journalists including reporters, columnists, editors, correspondents' photographers, cartoonists, etc. The book has been designed for students appearing for UGC-NET/SLET in mass communication and journalism. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in competitive examinations in the previous years have been used for preparing this book. Effective data management and statistical analysis are essential for rigorous research. "A Primer on Data Management, Statistical Analysis, and Techniques" offers foundational methods for understanding and interpreting complex data. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9798887150956

Title
Introduction To Mass Communication And Journalism (Hardcover)
Author
Linda Tapping
Publisher
Oryson Press
Publication year
2026
Condition
new
Binding
Hardcover
Language
English
ISBN 13
9798887150956

AussieBookSeller

Truganina, VIC, Australia

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AbeBooks seller since June 22, 2007

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The Nile Group Pty Ltd

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Truganina, VIC Australia 3029