Introduction to Mass Communication: 2024 Release ISE

Stanley Baran

ISBN 10: 126687349X / ISBN 13: 9781266873492

Published by Mcgraw-Hill Education Feb 2024, 2024

About this Item

Neuware - To address today's media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.

Seller Inventory # 9781266873492

Bibliographic Details

• Title: Introduction to Mass Communication: 2024 Release ISE
• Publisher: Mcgraw-Hill Education Feb 2024
• Publication Date: 2024
• Language: English
• ISBN 10: 126687349X
• ISBN 13: 9781266873492
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 274W x 218H x 18D millimeters 274 millimeters width by 218 millimeters height by 18 millimeters depth
• Weight: 826 grams

About this title

Synopsis

To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  


By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.


Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.

About the Author

Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film’s graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication’s Teaching Excellence Award as that college’s outstanding professor, and Utmost Magazine’s Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President’s Scholar as the University’s outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school’s Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.