Introduction to Managerial Economics

Peter Cassimatis

ISBN 10: 0415127556 / ISBN 13: 9780415127554

Published by Cengage Learning EMEA 14/12/1995, 1995

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415127554

Synopsis:

Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.

Bibliographic Details

Title: Introduction to Managerial Economics
Publisher: Cengage Learning EMEA 14/12/1995
Publication Date: 1995
Binding: Paperback
Condition: Very Good