For courses in Management Science, Quantitative Methods or Decision Models.
This widely adopted text presents an accessible introduction to the techniques and applications of management science. It is designed to make the subject easy to understand, interesting and accessible for students with limited mathematical background or skills. The author focuses on management science not only as a collection of techniques and processes, but as a philosophy and method for approaching problems in a logical manner, and includes spreadsheets with solutions in every chapter.
Innovative in its approach, this best-selling reader focuses on writers' purposes and processes for reading and writing―and on the connections between reading and writing. Stephen Reid outlines practical guidelines and strategies for achieving specific goals and illustrates these strategies with 75 selections by both professional and student writers.
Encouraging writers to take control of their reading and writing, Purpose and Process, Fourth Edition:
- Features introductory chapters on reading and writing that introduce students to critical reading and to the various purposes and processes for writing.
- Focuses on basic stages or dimensions, including collecting, shaping, drafting, and revising, and illustrates the individual processes of nine student writers.
- Organizes coverage by writing purposes, requiring students to observe, remember, investigate, explain, evaluate, solve a problem, or argue a subject for a specific audience in a defined context.
- Provides a full range of essays―20 new to this edition―that feature mainstream and minority authors, multicultural perspectives, and a variety of topics, writing levels, and styles.
In addition, a sequenced set of questions about each essay reinforces the reading/writing goals: Questions on Meaning, Questions on Purpose and Strategy, Questions on Audience and Language, and Questions for Discussion and Writing.