This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs . How to Measure Internet Marketing . Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting
LAWRENCE HARTE is the president of APDG, a provider of expert information to the telecommunications market.
Mr. Harte has over 23 years of experience in the electronics industry, including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events.
Mr. Harte earned an executive MBA at Wake Forest University and received his B.A. from the University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3., digital cellular standards committee.
As of 2001, Mr. Harte has authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes, and many others.
RICHARD LEVINE is the founder and principal engineer of Beta Scientific Laboratory and is also Adjunct Professor of Electrical Engineering at Southern Methodist University. He is active as a technology consultant to many firms developing new cellular and PCS systems and products used in Brazil, Canada, England, France, Germany, Israel, Korea, Mexico, and the United States.
Mr. Levine is a well-known teacher of cellular and PCS technology to people in the industry. He was formerly the chairman of several working groups in the North American digital cellular standards development.
Mr. Levine earned the Bachelor, Master, and Doctor of Science degrees from M.I.T., is licensed as a Professional Engineer, and has earned both amateur and professional radio operator licenses. He has been issued several patents on telecommunications, computer systems, and related technologies.
ROMAN KITKA is the Director, Strategy and Business Crteation, Nokia Ventures Organization. He is a seasoned wireless communications industry veteran, innovator, and visionary.
During his 17 + years in wireless communications, he has held product planning and development, marketing, and market/business development positions with leading wireless manufacturers including Nokia Mobile Phones, Panasonic, GoldStar, and OKI Telecom. Mr. Kitka has influenced several cellular mobile, transportable, and portable phone model designs, features, and functionality. His efforts have resulted in the first cellular payphone, first cellular PBX adjunct "Business Link," voice recognition dialers, as well as the first PCS product launch in the U.S.
Mr. Kitka posssess exceptional foresight and understanding of global market needs, both from anthropological and psychological aspects, as well as the opportunities provided by existing and future wireless communications, Internet and related technologies, and business.
Mr. Kitka, a graduate of Rutgers University in New Jersey, is a co-author of the books CDMA IS-95 FOR CELLULAR AND PCS: Technology, Economics & Services; DELIVERING xDSL; 3G CELLULAR AND PCS DEMYSTIFIED; and WAP DEMYSTIFIED. Mr. Kitka has been a speaker at several wireless communications and Internet conferences and events, both in the U.S. and internationally.
