Introduction to Graphic Design Methodologies and Processes (Paperback)

John Bowers

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Language: English

Published by John Wiley & Sons Inc, New York, 2011

0470504358 / 9780470504352

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Paperback. A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messagesFurthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participantsa transformative trend for design professionalsIncludes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsibleand inspiring. Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Title
Introduction to Graphic Design Methodologies and Processes (Paperback)
Author
John Bowers
Publisher
John Wiley & Sons Inc, New York
Publication year
2011
Condition
new
Binding
Paperback
Language
English
ISBN 10
0470504358
ISBN 13
9780470504352

CitiRetail

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