Introduction To Business Data Mining

Olson, David L.; Shi, Yong

ISBN 10: 0072959711 / ISBN 13: 9780072959710

Published by Irwin Professional Pub, 2005

About this Item

Book shows wear from use but remains a usable copy. May include writing highlighting underlining library markings. LISTING USES STOCK PHOTOS AND COVER MAY VARY.Ships via USPS and typically arrives within 10-12 business days. Seller Inventory # ICV.0072959711.G

Bibliographic Details

Title: Introduction To Business Data Mining

Publisher: Irwin Professional Pub

Publication Date: 2005

Binding: Hardcover

Condition: good

About this title

Synopsis:

Introduction to Business Data Mining was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding.

A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV).

The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text’s data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications.