Introduction to Behavioral Economics

David R. Just

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Language: English

Published by John Wiley and Sons Inc, US, 2013

0470596228 / 9780470596227

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Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.

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Title
Introduction to Behavioral Economics
Author
David R. Just
Publisher
John Wiley and Sons Inc, US
Publication year
2013
Condition
New
Binding
Paperback
Language
English
ISBN 10
0470596228
ISBN 13
9780470596227
Item weight
586 grams

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