This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.

From the Publisher:

23 theories covered in discrete chapters.
Each theory is presented in a consistent format'vignette, introduction, assumptions, core concepts, and critique'providing continuity for the student and allowing for a more balanced presentation of the theories.
Each chapter begins with an extended example (the vignette) that demonstrates how communication theory plays out in everyday life.
Part I, 'Setting the Stage', defines communication, gives students an understanding of the history of the discipline, covers the basics of what makes theory, and outlines the role that research plays in the development of theories.
The text includes several types of pedagogy, including Theory into Practice (TIP) boxes (i.e., inserts that relate theory to everyday life), research notes (i.e., relevant abstracts from research articles and essays), "discussion starters", "terms for review", and a glossary.
The last part of the book, 'Casting the Future,' provides coverage of the future directions of research in the field and provides information on career opportunities for students considering communication as a major.

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