Intro Rhetorical Communication
Language: English
Published by Prentice Hall, 1993
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Seller Inventory # 00108007782
- Title
- Intro Rhetorical Communication
- Author
- McCroskey, James C
- Publisher
- Prentice Hall
- Publication year
- 1993
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0134745787
- ISBN 13
- 9780134745787
"Synopsis" may belong to another edition of this title.
From the Back Cover
New and Enduring Features
- The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just “source credibility.”
- The new edition has been thoroughly updated with new and revised examples.
- The text has been updated to include new discussions that reflect current research findings.
- Discusses
- Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery.
- Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure.
- Discusses the important ethical choices that rhetoricians face.
- Provides sample speeches for analysis and criticism.
“McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught.”
Jim Hasenauer, California State University at Northridge
“McCroskey’s book necessitates that students raise themselves beyond the level of most texts to that of true college students.”
J. Kanan Sawyer, University of Texas ― Austin
"About the title" may belong to another edition of this title.
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