Internet Retailing and Future Perspectives
Language: English
Published by Taylor & Francis Ltd, 2016
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
£ 276.40
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Add to basketItem description from seller
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees." Num Pages: 304 pages, 41 black & white illustrations, 20 black & white tables, 7 black & white halftones, 34 bl. BIC Classification: KJE; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. . . 2016. 2 Rev ed. Hardback. . . . .
Seller Inventory # V9781138940512
- Title
- Internet Retailing and Future Perspectives
- Author
- Pantano, Eleonora; Nguyen, Bang; Dennis, Charles; Merrilees, Bill; Gerlach, Sabine
- Publisher
- Taylor & Francis Ltd
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138940518
- ISBN 13
- 9781138940512
- Edition
- 2nd Edition
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.
This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.
Updates to this edition include:
- Search engine marketing and search engine optimization.
- New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle.
- Social networks and electronic word-of-mouth communication.
- A new chapter on ubiquitous retailing.
With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
"Synopsis" may belong to another edition of this title.
About the Author
Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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