Internet Marketing : Strategy, Implementation and Practice

Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, Mayer, Richard

ISBN 10: 0273694057 / ISBN 13: 9780273694052

Published by Pearson Education, Limited, 2006

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP65514424

Synopsis:

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing.   It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

About the Author: Part I- Internet marketing fundamentalsCHAPTER 1 Introduction to Internet marketingCHAPTER 2 The Internet micro-environmentCHAPTER 3 The Internet macro-environmentPart II- Internet strategy developmentCHAPTER 4 Internet marketing strategyCHAPTER 5 The Internet marketing mixCHAPTER 6 Relationship marketing using the InternetPart III-Internet marketing: implementation and practiceCHAPTER 7 Delivering online service qualityCHAPTER 8 Interactive marketing communicationsCHAPTER 9 NEW NAME! Improving E-Marketing PerformanceCHAPTER 10 Business-to-Consumer Internet marketingCHAPTER 11 Business-to-Business Internet Marketing

Bibliographic Details

Title: Internet Marketing : Strategy, ...
Publisher: Pearson Education, Limited
Publication Date: 2006
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition