is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing – environment analysis, strategy development and implementation.

Building on the successful and widely regarded first edition, this second edition of Internet Marketing has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

New to this edition:

A revised structure providing a clear sequence to the stages of strategy development and implementation
A new chapter on how the Internet can be used to vary the marketing mix
New chapters on the micro- and macro-environment for the Internet, providing a foundation for strategy development
Strategy chapter has been updated to reflect latest thinking
Greater detail on Internet marketing communications, including the latest techniques, such as pay-per-click search engines and viral marketing
New case studies
Relationship marketing chapter now takes a CRM-orientated approach
New, four-colour design to improve clarity

A Companion Website at www.booksites.net/chaffey includes study material designed to help you improve your understanding, extensive links to useful websites and an online glossary.

Dave Chaffey is a senior examiner for the Chartered Institute of Marketing e-marketing professional development award and continues to lecture at the universities of Derby, Leeds and Warwick. He is also the director of a consultancy advising on e-marketing strategy and execution.

Richard Mayer lectures in marketing at the Derbyshire Business School, University of Derby and is a course director for practitioner seminars from the Chartered Institute of Marketing on marketing concepts and their application to the Internet.

Kevin Johnston is currently a consultant, training clients in the UK and abroad to use information management tools. He has been published in several marketing journals and previously worked as a senior lecturer at the Derbyshire Business School, University of Derby, where he created one of the UK’s first e-commerce degree programmes.

Fiona Ellis-Chadwick lectures in retailing and e-commerce at Loughborough University Business School. Her research interests focus on the impact of e-commerce in consumer and industrial markets, online customer relationship management and strategic implications of adoption of the Internet to business management. She has published in a number of marketing and retailing journals and has wide experience in the retail industry.

Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove to be extremely useful for practitioners wishing to update their e-marketing skills.

"About the title" may belong to another edition of this title.

Libro Co. Italia Srl

San Casciano Val di Pesa, FI, Italy

4-star seller

AbeBooks seller since July 29, 2024

Shipping rates from Italy to U.S.A.

Item	14 to 30 business days	14 to 30 business days
First item	£ 17.74	£ 17.74

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

Store description

Nata nel 1992, Libro Co. Italia è oggi un'azienda leader nella distribuzione libraria e vendita online che annovera tra la propria clientela le più importanti istituzioni (biblioteche, istituti specializzati) e musei italiani, americani ed europei, nonché gallerie d'antiquariato e collezionisti di fama mondiale. Nel tempo, l'azienda ha notevolmente incrementato sia il catalogo che la gamma delle attività offerte e oggi propone servizi di: - distribuzione e promozione libraria Italia ed estero - logistica - vendita a librerie - fornitura a biblioteche - vendita al dettaglio - importazione libri stranieri - gestione e vendita remainders - ricerca e vendita libri rari/esauriti - pubblicazione di libri e periodici Per garantire la massima affidabilità in questi servizi, ogni singola procedura e attrezzatura è stata testata per ottenere un altissimo grado di efficienza. I punti di forza di Libro Co. Italia sono infatti: - strutture informatiche all'avanguardia - base dati ampia, aggiornata e attendibile - servizio informazione preciso e puntuale - condizioni di vendita altamente concorrenziali - servizio evasione ordini veloce ed affidabile - gestione personalizzata clienti - sito web veloce e con interfaccia intuitiva L'organico di Libro Co. Italia è guidato dagli stessi soci, affiancati da un team che comprende esperti in storia dell'arte, personale specializzato, impiegati amministrativi, tecnici informatici e magazzinieri, tutti con esperienza pluriennale nel campo della distribuzione libraria.…

Specialty

Exhibition Catalogue, Architecture, Archaeology, Art

Seller's business information

LIBRO CO. ITALIA S.R.L.

Via Etruria 2/4/6
San Casciano in Val di Pesa, FI Italy 50026

Contact sellerView this seller's itemsView seller's storefront

Terms of sale

We accept Visa, Mastercard, Paypal.
Buyer will pre-pay book cost and shipping. Buyer should select the method of shipping.

Returns policy: In order to be eligible for a refund, you must return your item to us in the same condition you received it, and the return must be postmarked within 30 days of shipment.

When writing to us to arrange for its return, please be as descriptive as possible regarding the problem with the merchandise.

If you receive an item that is different to what was described, or that is in worse condition than indicated, you are eligible for a full refund, return costs included.

Items which are sent correctly and no longer wanted will be refunded the purchase price only.
If a new unwanted item is returned opened, we may deduct a reasonable restocking fee from your refund.

Libro Co. Italia srl
Capitale sociale 50.000 euro
Iscritta alla Camera di commercio di Firenze
Codice fiscale e numero d'iscrizione 00527630479
Amministratore Delegato Massimo Megli

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Libro Co. Italia Srl, San Casciano Val di Pesa, Firenze, Italy, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping terms

Le spedizioni avvengono esclusivamente con corriere espresso.
Le tariffe variano a seconda della località, del peso e delle dimensioni.

Internet Marketing: Strategy, Implementation and Practice

Item description from seller

Bibliographic details

Synopsis

About the title

From the Back Cover