Internet Marketing: How to Get a Website that Works for Your Business (Paperback)
Language: English
Published by Little, Brown Book Group, London, 2008
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 11.74
Quantity: 1 available
Add to basketItem description from seller
Paperback. Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:Define the type of website the particular business needs.Understand what customers want from the website.Analyse problems and defects in their existing website.Select the correct keywords to target profitable customers.Enable search engines to find the website quickly and rank it highly.Make sure the website is easy to use and accessible to all.Research competitors' websites.Find the right web developers and communicate effectively with them.Test the website thoroughly before it goes live. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780716030201
- Title
- Internet Marketing: How to Get a Website that Works for Your Business (Paperback)
- Author
- Nigel T. Packer
- Publisher
- Little, Brown Book Group, London
- Publication year
- 2008
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0716030209
- ISBN 13
- 9780716030201
Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.
Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:
Define the type of website the particular business needs.
Understand what customers want from the website.
Analyse problems and defects in their existing website.
Select the correct keywords to target profitable customers.
Enable search engines to find the website quickly and rank it highly.
Make sure the website is easy to use and accessible to all.
Research competitors' websites.
Find the right web developers and communicate effectively with them.
Test the website thoroughly before it goes live.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
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| First item | £ 0.00 | £ 0.00 |
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