Internet Influence in IT B2B Markets

Hitesh Gupta

ISBN 10: 3844381562 / ISBN 13: 9783844381566

Published by LAP LAMBERT Academic Publishing Mai 2011, 2011

About this Item

Neuware -About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Seller Inventory # 9783844381566

Bibliographic Details

• Title: Internet Influence in IT B2B Markets
• Publisher: LAP LAMBERT Academic Publishing Mai 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 3844381562
• ISBN 13: 9783844381566
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 125 grams

About this title

Synopsis

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

About the Author

Hitesh Gupta is a researcher with Birla Institute of Technology. He has around 10 years of B2B/Industrial Experience. He is a promoter of around 8 organizations in the field of manufacturing, IT and services, like SMC, MTM, SPEAK Foundation. He has written books like SPSS, Research Methodology, B2B Marketing & Management Information System.