Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
Language: English
Published by NTC Publishing Group,U.S., 2000
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 6.51
Quantity: 1 available
Add to basketItem description from seller
Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, this book shows you step by step how to create, send, and track a successful e-mail campaign.
Seller Inventory # CIN0658001361VG
- Title
- Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
- Author
- Robert Bly
- Publisher
- NTC Publishing Group,U.S.
- Publication year
- 2000
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0658001361
- ISBN 13
- 9780658001369
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:
- E-mail list brokers and service bureaus
- Credit card companies and corporations offering merchants accounts
- Books and software on Web marketing
- Online advertising services
"Synopsis" may belong to another edition of this title.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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