Internationalization Strategy for Small Medium Enterprises (SMEs)
Language: English
Published by LAP LAMBERT Academic Publishing Nov 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
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This item is printed on demand - Print on Demand Titel. Neuware -Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs' growth. It is found that an SME's age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs' internationalization performance.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 80 pp. Englisch.…
Seller Inventory # 9783847302674
- Title
- Internationalization Strategy for Small Medium Enterprises (SMEs)
- Author
- Pratiwi Winata
- Publisher
- LAP LAMBERT Academic Publishing Nov 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3847302671
- ISBN 13
- 9783847302674
- Item weight
- 137 grams
- Dimensions
- 220x150x5 mm
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About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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