The Internationalization of the Firm : A Reader
Language: English
Published by Cengage Learning Sep 1998, 1998
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 134.83
Quantity: 2 available
Add to basketItem description from seller
Neuware - The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
Seller Inventory # 9781861524010
- Title
- The Internationalization of the Firm : A Reader
- Author
- Pervez N Ghauri
- Publisher
- Cengage Learning Sep 1998
- Publication year
- 1998
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1861524013
- ISBN 13
- 9781861524010
- Edition
- 2nd Edition
- Item weight
- 653 grams
- Dimensions
- 241x169x19 mm
"Synopsis" may belong to another edition of this title.
Synopsis
"About the title" may belong to another edition of this title.
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