Internationales Management | Theorien, Funktionen, Fallstudien

Dirk Holtbrügge (u. a.)

ISBN 10: 3791034073 / ISBN 13: 9783791034072

Published by Schäffer-Poeschel Verlag, 2015

About this Item

Internationales Management | Theorien, Funktionen, Fallstudien | Dirk Holtbrügge (u. a.) | Buch | 608 S. | Deutsch | 2015 | Schäffer-Poeschel Verlag | EAN 9783791034072 | Verantwortliche Person für die EU: Schäffer-Poeschel Verlag für Wirt­schaft · Steuern · Recht G, Reins­burgstr. 27, 70178 Stuttgart, service[at]schaeffer-poeschel[dot]de | Anbieter: preigu.

Seller Inventory # 104965598

Bibliographic Details

• Title: Internationales Management | Theorien, Funktionen, Fallstudien
• Publisher: Schäffer-Poeschel Verlag
• Publication Date: 2015
• Language: German
• ISBN 10: 3791034073
• ISBN 13: 9783791034072
• Binding: Buch
• Condition: Neu

About this title

Synopsis

Whether large corporations or medium-sized companies, whether experienced "global player" or newcomer. The standard textbook analyses the different requirements, problems and design possibilities of internationally operating companies and offers practice-proven concepts based on nine case studies.

For the 6th Edition all chapters and case studies have been revised. Current developments - such as the economic impact of sanctions against Russia - were taken into account as well as recent studies on market entry strategies, organisational forms and the management of international corporate activity.