Internationales Business Development (Paperback)
Language: German
Published by Springer Fachmedien Wiesbaden, 2015
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Add to basketItem description from seller
Paperback. Das Werk gibt praxisorientierte Hinweise zum internationalen Geschaeftsaufbau speziell fuer mittelstaendische Unternehmen. Die Erschliessung neuer Maerkte und Geschaeftsfelder sowie der globale Auf- und Ausbau von Kundenbeziehungen gehoeren zu den zentralen Aufgaben im internationalen Business Development. Von der Internationalisierungsstrategie bis zur Realisierung der erforderlichen Massnahmen werden praxisbezogene Informationen fuer ein strategisches operatives Vorgehen beim Eintritt in neue Maerkte vermittelt. Dabei gehen die Autoren detailliert auf zentrale Themen wie die sichere Bewertung von Marktchancen, die systematische Analyse von Wettbewerbern, die Auswahl und den erfolgreichen Aufbau des Vertriebssystems und die Anpassung von Produkten und Marketingmassnahmen an den Zielmarkt ein. Dabei gehen die Autoren detailliert auf zentrale Themen wie die sichere Bewertung von Marktchancen, die systematische Analyse von Wettbewerbern, die Auswahl und den erfolgreichen Aufbau des Vertriebssystems und die Anpassung von Produkten und Marketingmassnahmen an den Zielmarkt ein. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9783658056582
- Title
- Internationales Business Development (Paperback)
- Author
- Hatto Brenner
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658056584
- ISBN 13
- 9783658056582
Das Werk gibt praxisorientierte Hinweise zum internationalen Geschäftsaufbau speziell für mittelständische Unternehmen. Die Erschließung neuer Märkte und Geschäftsfelder sowie der globale Auf- und Ausbau von Kundenbeziehungen gehören zu den zentralen Aufgaben im internationalen Business Development. Von der Internationalisierungsstrategie bis zur Realisierung der erforderlichen Maßnahmen werden praxisbezogene Informationen für ein strategisches operatives Vorgehen beim Eintritt in neue Märkte vermittelt. Dabei gehen die Autoren detailliert auf zentrale Themen wie die sichere Bewertung von Marktchancen, die systematische Analyse von Wettbewerbern, die Auswahl und den erfolgreichen Aufbau des Vertriebssystems und die Anpassung von Produkten und Marketingmaßnahmen an den Zielmarkt ein.
"Synopsis" may belong to another edition of this title.
About the Author
Hatto Brenner ist seit ca. 30 Jahren selbständiger Exportberater und verfügt über Praxiserfahrungen beim Auf-und Ausbau von internationalen Geschäftsaktivitäten als Berater, Seminarleiter und Buchautor.
Cecilia Misu hat mehr als 15 Jahre Erfahrung als Berater in Nachtrags- und vertragliches Risiko- und Änderungsmanagement im interantionalen Umfeld. Als Senior Contract Manager eines weltweit tätigen deutschen Anlagenbauers übernahm Cecilia Misu die Verantwortung für Vertrags- und Nachtragsmanagement in Großobjekten in Saudi Arabien, den Vereinigten Arbabischen Emiraten, China, USA, Mexiko, Chile, Italien, Griechenland und Deutschland.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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AbeBooks seller since October 12, 2005
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