International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage
Language: English
Published by Routledge, 2016
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 63.37
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Add to basketItem description from seller
Seller Inventory # __1138903809
- Title
- International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage
- Author
- Panibratov, Andrei
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1138903809
- ISBN 13
- 9781138903807
- Item weight
- 0.74 kilograms
Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following:
- An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book.
- A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization.
- A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies.
- The concepts and practices behind the strategies employed by different firms.
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
"Synopsis" may belong to another edition of this title.
About the Author
Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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