International Spa Management (Paperback)

Sarah Rawlinson

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Language: English

Published by Goodfellow Publishers Limited, Oxford, 2017

1910158704 / 9781910158708

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. The first text to provide a thorough insight into the world of spa management an international growth phenomenon;Written by a team of industry and academic experts from a leading intuition in the field of spa management education;Look at all aspects of spa management from HR and training, to marketing and finance;Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa.The spa industry is big business - its estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:The spa industry: types (mineral and thermal) and destinationsThe spa consumer: behaviour, service and spa designThe business of spas: marketing, operations, finance and trainingFuture directions: strategizing for the future a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:The spa industryThe spa consumerThe business of spasFuture directions Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9781910158708

Title
International Spa Management (Paperback)
Author
Sarah Rawlinson
Publisher
Goodfellow Publishers Limited, Oxford
Publication year
2017
Condition
new
Binding
Paperback
Language
English
ISBN 10
1910158704
ISBN 13
9781910158708

Grand Eagle Retail

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