International Retailers¿ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment

Book 10 of 20: Handel und Internationales Marketing Retailing and International Marketing

Lukas Morbe

ISBN 10: 3658220686 ISBN 13: 9783658220686
Published by Springer Fachmedien Wiesbaden, 2018
Language: English
Condition: New Soft cover

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