International Public Relations: A Comparative Analysis (Routledge Communication Series)
Language: English
Published by Routledge March 1996, 1996
- Softcover
- Used
Seller: Dunaway Books, St. Louis, MO, U.S.A.Dunaway Books
AbeBooks seller since January 7, 2004
Condition: Used - Very good
£ 8.50
Quantity: 1 available
Add to basketItem description from seller
Laurence Earlbaum Associates, Inc. Publisher 1996; Trade paper in Very Good condition, with minor curling on front bottom cover. Some highlighting, notes and underlining but pages are others crisp and clean with tight spine.
Seller Inventory # 198973
- Title
- International Public Relations: A Comparative Analysis (Routledge Communication Series)
- Publisher
- Routledge March 1996
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0805816852
- ISBN 13
- 9780805816853
- Series
- Book 146 of 231: Routledge Communication
- Seller catalogs
- Political Science
The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world-enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities-six documented in this book-now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication.
This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Dunaway Books
St. Louis, MO, U.S.A.
AbeBooks seller since January 7, 2004
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