International Marketing: A Trade Shows Perspective (Peer Reviewed Pub)

Language: English

Published by LAP LAMBERT Academic Publishing Sep 2015, 2015

365977720X / 9783659777202

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -This book is designed to help potential exporters to get maximum out of trade shows participation. The book has been divided into Eight (08) chapters. Chapter 1 introduces the growing importance of world trade in Indian economy. Chapter 2 Discusses about the various strategies adopted by exporters to explore overseas markets. Chapter 3 In this chapter various types of trade fairs and exhibition have been covered extensively. International regulatory, aspects which regulates the organization of these trade shows, have been explained. Chapter 4 discusses how trade fairs and exhibitions evolved as a platform for product/service introduction in foreign markets. Chapter 5 discusses how export can be managed effectively. Highlights problems faced by exporters. Chapter 6 Various types of institutions which support the organization of these trade shows have been discussed. Chapter 7 In this chapter various Government schemes, financial as well as non-financial, of Govt. of India has been discussed. These are the schemes to promote International trade. Chapter 8 Basic principles of effective participation have been discussed. Required Arrangements for successful shows have been discussed. 220 pp. Englisch. …

Seller Inventory # 9783659777202

Title
International Marketing: A Trade Shows Perspective (Peer Reviewed Pub)
Author
Sanjay Nandal
Publisher
LAP LAMBERT Academic Publishing Sep 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365977720X
ISBN 13
9783659777202
Item weight
346 grams
Dimensions
220x150x14 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

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