International Marketing : Strategy, Planning, Market Entry and Implementation. This item is unavailable.
Language: English
Published by Kogan Page, Limited, 2002
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Softcover
Condition: Used - Good
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Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- International Marketing : Strategy, Planning, Market Entry and Implementation
- Author
- Blythe, Jim, Bennett, Roger, Alder, Harry
- Publisher
- Kogan Page, Limited
- Publication year
- 2002
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749438088
- ISBN 13
- 9780749438081
- Edition
- 3rd.
- Item weight
- 2.015 pounds
- Dimensions
- N/A
This manual on international marketing explores current issues, including the tactical, operational and strategic issues at play in global marketing. This third edition of <i>International Marketing </i> is revised and features case studies and teaching materials. It is accompanied by a free CD-ROM.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Roger Bennett is a researcher and practitioner in the European and international business field. He is a Reader in the Department of Business Studies at the London Guildhall University,
Jim Blythe is a Reader in Marketing at Glamorgan Business School, University of Glamorgan, and is also the author of several books.
Jim Blythe is a Reader in Marketing at Glamorgan Business School, University of Glamorgan, and is also the author of several books.
"About the title" may belong to another edition of this title.