International Marketing Strategy 98/99 (CIM Student Workbook: Diploma)

KEITH LEWIS, Paul Fifield

ISBN 10: 0750640286 ISBN 13: 9780750640282

Published by A Butterworth-Heinemann Title 03/06/1998, 1998

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Synopsis:

Written specifically for students studying for the CIM Diploma, this coursebook includes unit tasks to help readers test what they have learned, practical examples to relate theory to practice and revision tips.

About the Author: Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.

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Bibliographic Details

Title: International Marketing Strategy 98/99 (CIM ...
Publisher: A Butterworth-Heinemann Title 03/06/1998
Publication Date: 1998
Binding: Paperback
Condition: Very Good

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