International Marketing: Strategic Approach to World Markets. This item is unavailable.
Language: English
Published by - -, 1982
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
£ 4.28
Item description from seller
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Seller Inventory # 6545-9780046582401
- Title
- International Marketing: Strategic Approach to World Markets
- Author
- -
- Publisher
- - -
- Publication year
- 1982
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0046582401
- ISBN 13
- 9780046582401
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
"Synopsis" may belong to another edition of this title.
Synopsis
"About the title" may belong to another edition of this title.