International Marketing
Language: English
Published by Routledge Jun 2025, 2025
- Hardcover
- New
Seller: Books-by-Floh, Paderborn, GermanyBooks-by-Floh
AbeBooks seller since March 13, 2026
Condition: New
£ 521.67
Quantity: 1 available
Add to basketItem description from seller
Neuware -This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context. 540 pp. Englisch.
Seller Inventory # 9781032583693
- Title
- International Marketing
- Author
- Michael A. Merz
- Publisher
- Routledge Jun 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 103258369X
- ISBN 13
- 9781032583693
- Item weight
- 1,100 grams
- Dimensions
- 250x175x33 mm
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.
Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.
Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.
Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.
"Synopsis" may belong to another edition of this title.
About the Author
Sak Onkvisit is Professor Emeritus of Marketing at San José State University, U.S.A. He has authored several books and has published in leading journals. An internationally recognized scholar, he has taught in several countries and has served as a Fulbright Senior Scholar and a Fulbright Senior Specialist.
Michael A. Merz is Professor of Marketing and Chair of the Department of Marketing and Business Analytics at San José State University, U.S.A. He has published extensively in marketing journals. The Wall Street Journal ranks San Jose State University as No. 2 among public universities for graduates’ marketing salaries.
John J. Shaw has retired from his position as Director of the MBA Program at Providence College. Before his retirement, he co-authored three books and over 80 papers in journals and at conferences.
"About the title" may belong to another edition of this title.
Books-by-Floh
Paderborn, Germany
AbeBooks seller since March 13, 2026
Shipping rates from Germany to U.S.A.
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Books-by-Floh steht für ein breites, kuratiertes Buchsortiment aus einer Hand. Unser Fokus liegt auf Qualität, Vielfalt und zuverlässiger Abwicklung.
Wir führen Romane, Krimis, Thriller, Liebesromane, Lyrik, Anthologien, Mythologie, Fachbücher sowie Werke der Gegenwartsliteratur – für Leserinnen und Leser mit Anspruch.
Alle Artikel werden ausschließlich aus Deutschland versendet. Das garantiert kurze Lieferzeiten, transparente Prozesse und einen verlässlichen Service.
Unser Anspruch: unkomplizierter Einkauf, Bücher, die man gerne liest – heute und morgen.
Books-by-Floh – Bücher. Klar. Verlässlich.
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