International Marketing and Export Management
Gerald Albaum; Jesper Strandskov; Edwin Duerr
Language: English
Published by Prentice Hall, 1998
- Softcover
- Used
Condition: Used - Very good
£ 15.15
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: Este libro explora las complejidades del marketing internacional y la gestión de exportaciones, ofreciendo una visión realista de las estrategias de marketing en el ámbito global. Analiza cómo las empresas pueden adaptarse creativamente al entorno internacional en el que operan, abarcando desde la toma de decisiones hasta las operaciones de exportación. Ideal para estudiantes y profesionales del sector. EAN: 9780201419641 Tipo: Libros Categoría: Negocios y Economía Título: International Marketing and Export Management Autor: Gerald Albaum| Jesper Strandskov| Edwin Duerr Editorial: Prentice Hall Idioma: en Páginas: 576 Formato: tapa blanda.
Seller Inventory # Happ-2026-07-30-efe8d22e
- Title
- International Marketing and Export Management
- Author
- Gerald Albaum; Jesper Strandskov; Edwin Duerr
- Publisher
- Prentice Hall
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0201419645
- ISBN 13
- 9780201419641
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
Case studies from companies of varied sizes and operating in a wide range of markets Presents balanced and realistic view of companies' international marketing strategies Provides assignments, discussion questions and references throughout New to this edition- Student friendly two colour design 13 new cases including IKEA, Adidas, Unilever and Lego Further Reading sections and a Glossary of key terms Coverage of the role of government and Politics Analysis of the effects of the latest technology Up-dated with respect to all major new trends in the field This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Management. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. Gerald Albaum is Professor of Marketing at University of Oregon, USA and Senior Research Fellow at the IC2 [editor- 2 in superscript] Institute at University of Texas at Austin, USA. He is also a frequent Visiting Professor at Hong Kong University of Science and Technology. Jesper Strandskov is a Professor at Aarhus School of Business, Denmark. Edwin Duerr is a Professor at San Francisco State University, USA.
"About the title" may belong to another edition of this title.
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