International Marketing and Export Management

Duerr, Edwin, Albaum, Gerald, Strandskov, Jesper

ISBN 10: 0273655213 / ISBN 13: 9780273655213

Published by Prentice Hall PTR, 2001

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38465577-20

Synopsis:

For undergraduate and postgraduate/MBA  courses in International Marketing or Export Marketing/International Trade.
This is the only book on the market that comprehensively covers both International Marketing and Export Management.The text provides a marketing management approach to international marketing with a particular emphasis on export development and management.It is focused primarily on the marketing decisions and management processes involved in developing export operations. This fourth edition has been written in response to the rapid changes occuring in international marketing such as the emergence of e-commerce and the increasing globalization of business.
Also useful supplementary text on International Business courses and a useful source of reference to practioners.

About the Author: Gerald Albaum is Visiting Scholar at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at University of Oregon, USA. He is also Senior Research Fellow at the IC² Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor of International Business at San Francisco State University, USA. He has also taught in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands. He is Chairman of the Board of Advisers of the Korean Business Studies Association and Senior Editor of the Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

Bibliographic Details

Title: International Marketing and Export Management
Publisher: Prentice Hall PTR
Publication Date: 2001
Binding: Soft cover
Condition: Good
Edition: 4th Edition.