International Marketing And Export Management, 4th
Albaum, Gerald; Strandskov, Jesper
Language: English
Published by Financial Times-Prentice Hall, Harlow, England, 2002
- Softcover
- Used
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- Title
- International Marketing And Export Management, 4th
- Author
- Albaum, Gerald; Strandskov, Jesper
- Publisher
- Financial Times-Prentice Hall, Harlow, England
- Publication year
- 2002
- Condition
- Good
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0273655213
- ISBN 13
- 9780273655213
- Edition
- 4th Edition.
This is the only book on the market that comprehensively covers both International Marketing and Export Management.The text provides a marketing management approach to international marketing with a particular emphasis on export development and management.It is focused primarily on the marketing decisions and management processes involved in developing export operations. This fourth edition has been written in response to the rapid changes occuring in international marketing such as the emergence of e-commerce and the increasing globalization of business.
Also useful supplementary text on International Business courses and a useful source of reference to practioners.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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