International Marketing and Export Management (3rd Edition)
Language: English
Published by Addison-Wesley, 1998
- Used
Seller: Peak Pearl LLC, Holly Springs, NC, U.S.A.Peak Pearl LLC
AbeBooks seller since December 4, 2025
Condition: Used - As new
£ 46.27
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Seller Inventory # s9780201419641
- Title
- International Marketing and Export Management (3rd Edition)
- Author
- Albaum, Gerald
- Publisher
- Addison-Wesley
- Publication year
- 1998
- Condition
- As new
- Language
- English
- ISBN 10
- 0201419645
- ISBN 13
- 9780201419641
- Edition
- 3rd Edition
- Item weight
- 967 grams
- Dimensions
- 0.64 centimeters width by 19.05 centimeters height by 24.77 centimeters depth
"Synopsis" may belong to another edition of this title.
From the Back Cover
Case studies from companies of varied sizes and operating in a wide range of markets Presents balanced and realistic view of companies' international marketing strategies Provides assignments, discussion questions and references throughout New to this edition- Student friendly two colour design 13 new cases including IKEA, Adidas, Unilever and Lego Further Reading sections and a Glossary of key terms Coverage of the role of government and Politics Analysis of the effects of the latest technology Up-dated with respect to all major new trends in the field This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Management. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. Gerald Albaum is Professor of Marketing at University of Oregon, USA and Senior Research Fellow at the IC2 [editor- 2 in superscript] Institute at University of Texas at Austin, USA. He is also a frequent Visiting Professor at Hong Kong University of Science and Technology. Jesper Strandskov is a Professor at Aarhus School of Business, Denmark. Edwin Duerr is a Professor at San Francisco State University, USA.
"About the title" may belong to another edition of this title.
Peak Pearl LLC
Holly Springs, NC, U.S.A.
AbeBooks seller since December 4, 2025
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