International Consumer Behavior: Its Impact on Marketing Strategy Development [Hardcover] [Mar 21, 1995] Samli, A. Coskun
Language: English
Published by Praeger, 1995
- Hardcover
- Used
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
AbeBooks seller since October 20, 2005
Condition: Used - Fine
£ 31.36
Quantity: 1 available
Add to basketItem description from seller
Unused, some outer pages have light marks from shelf wear, book content is in like new condition.
Seller Inventory # 070806-14a
- Title
- International Consumer Behavior: Its Impact on Marketing Strategy Development [Hardcover] [Mar 21, 1995] Samli, A. Coskun
- Author
- Samli, A. Coskun
- Publisher
- Praeger
- Publication year
- 1995
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 089930883X
- ISBN 13
- 9780899308838
In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book.
Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.
"Synopsis" may belong to another edition of this title.
About the Author
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida, and an international marketing consultant./e Author or co-author of more than 200 scholarly articles, seven books, and 30 monographs, Samli has lectured extensively throughout the world and serves on the review board of seven major journals. He is a senior fellow of the Academy of Marketing Science. Among his previous books are Counterturbulence Marketing (1993) and Social Responsibility in Marketing (1992).
"About the title" may belong to another edition of this title.
Hay-on-Wye Booksellers
Hay-on-Wye, HEREF, United Kingdom
AbeBooks seller since October 20, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 19 to 31 business days | 19 to 30 business days |
|---|---|---|
| First item | £ 25.00 | £ 100.00 |
Payment methods
Store description
In the centre of the picturesque Market Town of Hay-on-Wye, UK; we serve the British and International Book Trades 364 days per year. Whilst always caring for individual requirements we buy and sell entire collections and libraries and efficiently dispatch large consignments to your door, whether you are a collector, a shop, a university, or a school. Vist our Online Shop at http://www.hayonwyebooksellers.com
Specialty
Art, Aviation, Naval History, Theology, Birds, Railways, Natural History, Antiquarian, Politics, HistorySeller's business information
Hay-on-Wye Booksellers Limited
13-14 High Town, Hay-on-Wye
Hereford, United Kingdom HR3 5AE
Terms of sale
Mastercard, Visa, VisaDelta, Electron, Switch, Solo, cards accepted. Also cash and Sterling Checks (GBP Cheques). If you wish to pay via Switch/Maestro please ensure you enter in the start date and the issue number in the shopping basket. Alternatively you can enter in the information in the special intrusions field during the shopping basket.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Hay-on-Wye Booksellers, Hereford, HERE, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.