International Business Case Studies for the Multicultural Marketplace
Walsh, D.B.A., John, Braaten, David O., Moran, Robert T.
ISBN 10: 088415193X ISBN 13: 9780884151937
Published by Taylor & Francis Group, 1994
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4638335-6
Synopsis:
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
About the Author: Robert T. Moran, David O. Braaten, John E. Walsh
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Bibliographic Details
Title: International Business Case Studies for the ...
Publisher: Taylor & Francis Group
Publication Date: 1994
Binding: Soft cover
Condition: Very Good
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Condition: Como nuevo. : Este libro es una guía completa que presenta ejemplos específicos y reales de las estrategias y tácticas utilizadas por algunas de las empresas y organizaciones internacionales más exitosas del mundo para sobresalir en el mercado global. Dividido en seis secciones principales, este importante libro presenta más de 30 estudios de caso que abarcan temas críticos de negocios internacionales: globalización, negociación, marketing, calidad de productos/servicios, joint ventures y alianzas estratégicas, y fuerzas laborales culturalmente diversas. Cada estudio de caso se centra en una empresa, región o estilo de gestión en particular para ilustrar claramente las técnicas probadas para capitalizar la diversidad cultural de personas, productos y mercados. EAN: 9780884151937 Tipo: Libros Categoría: Negocios y Economía Título: International Business Case Studies for the Multicultural Marketplace Autor: Robert T. Moran| David O. Braaten| John Walsh Editorial: taylor & francis Idioma: en Páginas: 434 Formato: tapa blanda. Seller Inventory # Happ-2023-09-26-5d82adfe
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International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)
Published by
taylor & francis (edition 1), 1994
ISBN 10: 088415193X
ISBN 13: 9780884151937
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International Business Case Studies For the Multicultural Marketplace
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