International Business
Alan M. Rugman, Simon Collinson, Richard M. Hodgetts
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Add to basketCondition: Used - As new
Quantity: 1 available
Add to basket: Este libro de texto examina los problemas clave que enfrentan las empresas internacionales, como la externalización, las economías emergentes y los impactos ambientales. Con un enfoque regional, desafía las suposiciones subyacentes detrás de la globalización y se centra en las economías dominantes, como la UE, los EE. UU. y Japón, así como en los mercados emergentes, como Brasil, India y China. Integra el análisis del entorno competitivo y los recursos internos de la empresa para proporcionar una visión estratégica de los negocios internacionales. El texto será invaluable para cualquier persona que estudie negocios internacionales como parte de un programa de grado y que tenga como objetivo lograr una comprensión segura y completa del tema. EAN: 9780273701743 Tipo: Libros Categoría: Negocios y Economía Título: International Business Autor: Alan M. Rugman| Simon Collinson| Richard M. Hodgetts Editorial: Pearson Education Limited Idioma: en Páginas: 704 Formato: tapa blanda.
Seller Inventory # Happ-2022-09-22-22318ba4
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business.
The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.
Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook.
Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today.
The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.
Key features include:
"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."
Jean Barclay, Sheffield Hallam University
"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."
Marcel Kohler, University of KwaZulu-Natal
"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."
Dr Matthijs Wolters, Vrije Universiteit Amsterdam
Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford.
Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.
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