International Business
Language: English
Published by Pearson Education Limited, 2008
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Seller Inventory # 00068383461
- Title
- International Business
- Author
- Alan M Rugman
- Publisher
- Pearson Education Limited
- Publication year
- 2008
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273716549
- ISBN 13
- 9780273716549
- Edition
- 5th or later Edition
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
"Synopsis" may belong to another edition of this title.
About the Author
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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