Internal Marketing in Services Industry: A Meta Analysis
Language: English
Published by LAP LAMBERT Academic Publishing Nov 2018, 2018
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 29.10
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This book helps the academicians and practitioners to know the significance of internal marketing with various industry examples across the world. 56 pp. Englisch.
Seller Inventory # 9786139945504
- Title
- Internal Marketing in Services Industry: A Meta Analysis
- Author
- Gomathi Sankar Jeganathan
- Publisher
- LAP LAMBERT Academic Publishing Nov 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 613994550X
- ISBN 13
- 9786139945504
- Item weight
- 102 grams
- Dimensions
- 220x150x4 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
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BuchWeltWeit Ludwig Meier e.K.
Germany
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