Internal Brand Management - a state of the art overview : Methods and tools based on literature research and company case studies
Language: English
Published by AV Akademikerverlag, 2016
- Softcover
- Used
Condition: Used - Fine
£ 37.41
Quantity: 1 available
Add to basketItem description from seller
Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Brands represent one of the most important intangible assets within companies; they have a positive impact on a company¿s performance. The knowledge about the brand has to be managed and communicated to customers. Employees therefore play an important role because they interact directly with the customers. The key task of internal brand management is to turn employees into brand ambassadors. Therefore it is important to build up knowledge about the brand, promote brand commitment and develop the necessary skills and to define the right brand behavior. Companies always combine several tools with each other as experts confirm. Employees have to be actively involved for generating better and sustainable results. Another key success factor experts mentioned is the support of the top management. Without this support such projects cannot be realized. For this support the top management needs the awareness of the importance of this topic on the one hand and results to measure the success on the other. The final advice is to invest in internal brand management to increase the value of the brand, to improve the image and to keep customer satisfaction high by keeping the promises.…
Seller Inventory # 27086906/2
Bibliographic details
- Title
- Internal Brand Management - a state of the art overview : Methods and tools based on literature research and company case studies
- Author
- Wieland, Ludwig
- Publisher
- AV Akademikerverlag
- Publication year
- 2016
- Condition
- Sehr gut
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3639478762
- ISBN 13
- 9783639478761
- Seller catalogs
- Bücher
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 88.39 | £ 109.44 |
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Seit über 30 Jahren handeln wir mit Büchern. Begonnen hat alles als kleiner Fachbuchhandel in Berlin. Heute sind wir spezialisiert auf den An- und Verkauf gebrauchter Bücher. Noch immer liegt unser Fokus dabei auf den Kategorien: Fachbuch und englischsprachige Literatur. Hinzu kommen Bücher aus allen anderen Genres, wie Belletristik, Biografien oder Kinderbücher. Unser oberstes Ziel ist dabei die Weiterverwendung von Dingen und die Schonung von Ressourcen. Neben dem Ankauf von privaten Büchern oder Haushaltsauflösungen kaufen wir bundesweit komplette Bibliotheken und Buchbestände von Institutionen auf, um diese nachhaltig ein weiteres Mal auf den Markt zu bringen. Parallel dazu bietet Buchpark die Möglichkeit, große Mengen einzulagern. Ganze Bibliotheken und umfangreiche Buchbestände werden von uns professionell auf Qualitätsmerkmale hin untersucht und sorgfältig für den Onlinehandel aufbereitet. Wir schenken Büchern ein zweites Leben.…
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