Internal Brand Management - a state of the art overview : Methods and tools based on literature research and company case studies
Language: English
Published by AV Akademikerverlag
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 48.19
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Brands represent one of the most important intangible assets within companies; they have a positive impact on a company's performance. The knowledge about the brand has to be managed and communicated to customers. Employees therefore play an important role because they interact directly with the customers. The key task of internal brand management is to turn employees into brand ambassadors. Therefore it is important to build up knowledge about the brand, promote brand commitment and develop the necessary skills and to define the right brand behavior. Companies always combine several tools with each other as experts confirm. Employees have to be actively involved for generating better and sustainable results. Another key success factor experts mentioned is the support of the top management. Without this support such projects cannot be realized. For this support the top management needs the awareness of the importance of this topic on the one hand and results to measure the success on the other. The final advice is to invest in internal brand management to increase the value of the brand, to improve the image and to keep customer satisfaction high by keeping the promises.…
Seller Inventory # 9783639478761
Bibliographic details
- Title
- Internal Brand Management - a state of the art overview : Methods and tools based on literature research and company case studies
- Author
- Ludwig Wieland
- Publisher
- AV Akademikerverlag
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639478762
- ISBN 13
- 9783639478761
- Item weight
- 191 grams
- Dimensions
- 220x150x8 mm
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.46 | £ 37.88 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
Specialty
Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
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Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
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