Intercultural Transfer of Management Practices of German MNC to Brazil : The Interplay of Translation and Recontextualization

Language: English

Published by Springer Gabler, 2022

3658380551 / 9783658380557

Series: Book 8 of 8 - Gabler Theses

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems. …

Seller Inventory # 9783658380557

Title
Intercultural Transfer of Management Practices of German MNC to Brazil : The Interplay of Translation and Recontextualization
Author
Madeleine Bausch
Publisher
Springer Gabler
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658380551
ISBN 13
9783658380557
Item weight
541 grams
Dimensions
210x148x23 mm
Series
Book 8 of 8: Gabler Theses

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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