The entrepreneur's book that will leap your mindset, profitability, and scalability years into the future. Real story, a steady plan, and the guts to leap.
The Intentional Leap is a raw, practical guide for newer entrepreneurs who are ready to ditch the fluff, get serious, and hear what it really takes to build a business—from scratch, with clarity, courage, and no BS.
Jeff Swartz bootstrapped his advertising agency from a duplex kitchen table into an 18 person, 7-figure company—without outside funding, inflated hype, or a secret network. In this book, he shares the mindset, systems, and stories that helped him grow, sell, and buy back into a business on his terms. Additionally, he expanded his entrepreneurially experience into real estate investing, ad tech, teaching, book writing, and consulting.
"I have been a full-time entrepreneur for 11 years, and wanted to write the book I wish I had before I spent some much time and money figuring out how to be a really good business owner. If I can help other business leader shave years off their entrepreneurial learning cure and get to a happier, simpler, more scalable business then I've accomplished my goal with The Intentional Leap." Jeff Swartz
Whether you're stuck in a 9–5 wondering if it's time to leap… or you're already in the trenches working through your first 1-5 years as a business owner, this book will show you:
- How to turn fear into focus and overcome imposter syndrome
- What to do in Year One to stay out of debt and build real traction
- Why vision isn’t optional—and how to reverse engineer success
- The emotional rollercoaster no one warns you about (and how to ride it)
- How to avoid the “cool trend” trap and build a business that lasts
- When (and how) to hire, delegate, and stop being the bottleneck
- Exit strategy and mindset
- Includes a two page Simple Long-Term Planning worksheet
- A ten point "entrepreneur's gut-checklist"
Filled with real stories, hard lessons, and encouraging wisdom, The Intentional Leap is part memoir, part masterclass—and your entrepreneur's, down-to-earth guide to launching a company intelligently, growing intentionally, and leading like you were meant to. It holds value for any business owner or leader at any stage in their journey, but it was specifically intended for the entrepreneur in years 0-5 and trying to leap frog their businesses and mindset years into the future.
The Intentional Leap will guide your through three sections. The Inner Shift that lays the foundation for a solid entrepreneur and business. The External Build that tactically guides you through the items that should demand your attention for a happier, more profitable, efficient, and scalable business. The Long Game that gets into exit planning, leveraging hard times as growth times, and a ten point checklist for you to achieve your entrepreneurial goals.
Amazon #1 Best Seller within the first 30 days!
2025 Goody Business Book Awards Winner: Entrepreneur: Entrepreneurism
