Intelligent Techniques for Web Personalization
Language: English
Published by Springer Berlin Heidelberg Nov 2005, 2005
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 45.92
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Web personalizationcan be de ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e ective personalization, organizations must rely on all available data, including the usage and click-stream data (re e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro les. In addition, e cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e ectively use the discovered knowledge to enhance the users Web experience. These techniques must address important challenges emanating from the size and the heteroge- ity of the data, and the dynamic nature of user interactions with the Web. E-commerce and Web information systems are rich sources of di cult pr- lems and challenges for AI researchers. These challenges include the scalability of the personalization solutions, data integration, and successful integration of techniques from machine learning, information retrievaland ltering, databases, agent architectures, knowledge representation, data mining, text mining, stat- tics, user modelling and human computer interaction. Throughout the history of the Web, AI has continued to play an essential role in the development of Web-based information systems, and now it is believed that personalization will prove to be the killer-app for AI. 340 pp. Englisch.…
Seller Inventory # 9783540298465
- Title
- Intelligent Techniques for Web Personalization
- Author
- Sarabjot Singh Anand
- Publisher
- Springer Berlin Heidelberg Nov 2005
- Publication year
- 2005
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3540298460
- ISBN 13
- 9783540298465
- Item weight
- 517 grams
- Dimensions
- 235x155x19 mm
"Synopsis" may belong to another edition of this title.
Synopsis
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
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