Intelligent Techniques for Web Personalization : IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers
Language: English
Published by Springer, 2005
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Web personalizationcan be de ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e ective personalization, organizations must rely on all available data, including the usage and click-stream data (re e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro les. In addition, e cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e ectively use the discovered knowledge to enhance the users Web experience. These techniques must address important challenges emanating from the size and the heteroge- ity of the data, and the dynamic nature of user interactions with the Web. E-commerce and Web information systems are rich sources of di cult pr- lems and challenges for AI researchers. These challenges include the scalability of the personalization solutions, data integration, and successful integration of techniques from machine learning, information retrievaland ltering, databases, agent architectures, knowledge representation, data mining, text mining, stat- tics, user modelling and human computer interaction. Throughout the history of the Web, AI has continued to play an essential role in the development of Web-based information systems, and now it is believed that personalization will prove to be the killer-app for AI.…
Seller Inventory # 9783540298465
- Title
- Intelligent Techniques for Web Personalization : IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers
- Author
- Bamshad Mobasher
- Publisher
- Springer
- Publication year
- 2005
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3540298460
- ISBN 13
- 9783540298465
- Item weight
- 517 grams
- Dimensions
- 235x155x19 mm
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