Intelligent Data-driven Marketing : When Physicists Start Thinking About Marketing: from Mad-man to Math-man Marketing
Elsässer, Mathias
ISBN 10: 3838216512 ISBN 13: 9783838216515
Published by ibidem Press, 2022
Used
Soft cover
From
GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 6 April 2009
This specific item is no longer available.
About this Item
Description:
Unread book in perfect condition. Seller Inventory # 44171580
Synopsis:
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
About the Author:
Mathias Elsässer is Partner for “CMO Advisory” and member of the customer-centric-transformation leadership team at PricewaterhouseCoopers Germany. He has over 23 years of professional and managerial experience in Consulting. Elsässer worked for global organizations across the Retail, Consumer Goods, Entertainment, Automotive, and Banking/Insurance industries and managed strategy, business, and IT consulting projects for major European companies accross the world.
He is known for his innovative way of using physics within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit, etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mathias Elsässer earned an executive MBA in 2005 and a Physics Diploma in 1997.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Intelligent Data-driven Marketing : When ...
Publisher: ibidem Press
Publication Date: 2022
Binding: Soft cover
Condition: As New
Top Search Results from the AbeBooks Marketplace
Stock Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Following Einstein¿s sentence: ¿Everything should be made as simple as possible, but not simpler. If you can¿t explain it simply, you don¿t understand it well enough,¿ this book puts a spotlight on the complex marketing ecosystem from a physicist¿s point of view. Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. Seller Inventory # 38466586/1
Stock Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Following Einstein¿s sentence: ¿Everything should be made as simple as possible, but not simpler. If you can¿t explain it simply, you don¿t understand it well enough,¿ this book puts a spotlight on the complex marketing ecosystem from a physicist¿s point of view. Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. Seller Inventory # 38466586/2
Stock Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Following Einstein¿s sentence: ¿Everything should be made as simple as possible, but not simpler. If you can¿t explain it simply, you don¿t understand it well enough,¿ this book puts a spotlight on the complex marketing ecosystem from a physicist¿s point of view. Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. Seller Inventory # 38466586/12
Seller Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Published by
Ibidem-Verlag, Ibidem-Verlag Mär 2022, 2022
ISBN 10: 3838216512
ISBN 13: 9783838216515
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -Following Einstein¿s sentence: ¿Everything should be made as simple as possible, but not simpler. If you can¿t explain it simply, you don¿t understand it well enough,¿ this book puts a spotlight on the complex marketing ecosystem from a physicist¿s point of view.Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.Books on Demand GmbH, Überseering 33, 22297 Hamburg 220 pp. Englisch. Seller Inventory # 9783838216515
Seller Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Published by
Ibidem-Verlag Mrz 2022, 2022
ISBN 10: 3838216512
ISBN 13: 9783838216515
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. 220 pp. Englisch. Seller Inventory # 9783838216515
Seller Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. Seller Inventory # 9783838216515
Seller Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing | Mathias Elsässer | Taschenbuch | 220 S. | Englisch | 2022 | ibidem | EAN 9783838216515 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 121255467
(Signed) 2022 PB Intelligent Data-Driven Marketing: When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing
Seller: Miki Store, San Jose, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Signed by author. Pages are crisp and clean, no marking. Cover is verygood. Binding is tight/good. Seller Inventory # hc-bs52
Stock Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 389401992
Buy New
£ 37.92
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Intelligent Data-Driven Marketing: When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26390230615