Intelligent Content: A Primer
Rockley, Ann,Cooper, Charles,Abel, Scott
Language: English
Published by XML Press, 2015
- Softcover
- Used
Condition: Used - Very good
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- Title
- Intelligent Content: A Primer
- Author
- Rockley, Ann,Cooper, Charles,Abel, Scott
- Publisher
- XML Press
- Publication year
- 2015
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 193743446X
- ISBN 13
- 9781937434465
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.
Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.
Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
"Synopsis" may belong to another edition of this title.
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