The professional service industry (including finance, marketing, insurance, banking, and consultancy industries) is a rapidly growing and highly profitable sector of advanced economies. The sector itself is beginning to be viewed as one which offers lessons for other firms about how to manage people and intangibles. In this book, Scott provides an analytical look at the professional service industry, explaining in detail how it works and how money can be made. The book is broken down into logical sections that any manager will find useful, covering strategy, the big picture, operational aspects, and financial aspects.
"This is a terrific book and the best I have read on the subject. Scott covers the economics and management issues in professional services with great authority and insight."
Peter Doyle, Professor of Marketing, Warwick Business School "What I find generally so praiseworthy is the balance of theory and practical application that runs throughout the book. Clearly, Mark Scott is someone well versed in the whole range of management sciences, yet able to ground this perspective in the world of real experience. This book accomplishes this in s natural, coherent and very readable way."
John Zweig CEO Specialist Communications Business, WPP Group USA Inc. Spanning a diverse range of activities from accountancy to marketing communications, the professional services industry now accounts for up to 17% of employment in the Western economies and had worldwide revenues in 1997 of around $700 billion. It is continuing to experience one of the most spectacular growth rates of any Western-dominated industry and is progressively cornering an ever larger share of industrial value added. Yet, it remains on eof the most unanalysed and undocumented areas of business activity. It has been subjected to little scrutiny and received minimal attention from the capital markets. This book aims to change all that! The Intellect Industry is intended for three key audiences: * Managers and owners of professional services firms who want to understand the strategic options they face and how to improve their financial performance. * Investors who want to understand how they can exploit the largely untapped and misunderstood opportunity the industry holds. * Managers in industrial and service sectors who want to understand how to emulate the two critical skills mastered by PSFs - hiring, developing and retaining the best intellectual talent available and exploiting collective knowledge to achieve differentiation and to-die-for margins This seminal book provides not only the first real insight into the structure, strategy and economics of this huge and prosperous industry but also an excellent guide to understanding the challenges and opportunities it faces. Mark C. Scott's analysis of the professional services industry is an indispensable guide for anyone involved in these types of companies wishing to maximize performance and profitability.
