An Integrative Guide to Consumer Neuroscience
Language: English
Published by OUP Oxford, 2022
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 55.98
Quantity: 1 available
Add to basketItem description from seller
276 pages. 9.50x6.50x0.50 inches. In Stock.
Seller Inventory # __0198789939
- Title
- An Integrative Guide to Consumer Neuroscience
- Author
- Braeutigam, Sven/ Kenning, Peter
- Publisher
- OUP Oxford
- Publication year
- 2022
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0198789939
- ISBN 13
- 9780198789932
- Item weight
- 0.51 kilograms
The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic.
The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Peter Kenning is professor and chair of marketing at Heinrich- Heine-University, Duesseldorf, Germany. He received his Ph.D. in business administration from the University of Muenster, Germany. His research interests include technology management, retail marketing, marketing management, and consumer behavior. His work has been published widely, for example, in PNAS, MIS Quarterly, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Economic Psychology, and Journal of Behavioral Decision Making.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
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| First item | £ 12.50 | £ 30.00 |
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
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